The message must meet the medium via the right storytelling form...or trans-media forms. As a consultant in marketing, communications and entertainment, I deliver the full spectrum of creative services and oversight in, what it all boils down to:   brand engagement.  On the fundamental level, writing is the key narrative product.  In the most overarching context, I work with clients to first provide strategic creative ideation based on their objectives.  I then implement the initiative, with the resources and capabilities for seeing it through to final qualitative and ROI evaluation.